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Improving market impact by testing brand strength

Improving market impact by testing brand strength

We helped our client understand ways of improving its brand relationships with its target audience.


This client is a significant player in the market for.of Automobiles.The manufacturer wanted to grow their market share by inspecting and analyzing consumer needs and response to their brand. Also, they needed the strategies that build a strong and deeper relationship between consumer and the brand.


Merit Award and Market Research team investigated the positive and trustworthy relationship in between the customers and the brand. We deeply analysed the factors that affect our client’s brand positively and negatively. Our experienced market researcher also benchmarked the brand relationship with customers against their competitors and designed a productive plan to make our client better than others.


MAMR team found that the auto company enjoyed strong relationships with 40% of customers, on the other hands, its top competitors had deep relationship with 52% and 58% customers respectively. Also, its business had the highest share of negative relationships with customers at 11%. These figured help our team to build the powerful and result oriented strategies to improve the client’s brand impact on the market.


Posted on

June 28, 2016

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